Cancun FC Brand Identity

Portland design agency Industry PDX reached out to us when they found themselves in a bit of a bind. They urgently needed assistance in creating a complete brand identity for a new football team, which included designing the crest and kits. The pressure was on as they had just one week before the new kits had to be submitted for approval to the league. Faced with the challenge of crafting a club identity from the ground up, we tapped into our wealth of experience and sought input from as many professionals as we could connect with remotely, even reaching out to individuals in Cancun. Through this collaborative effort, we developed the innovative concept of Grit and Glamour, aiming to encapsulate the contrasting narratives of the city and its inhabitants.