Adored Brand Identity
After spending the majority of his career honing his hairstyling craft at various salons, Christian finally decided to take the leap and establish his own solo venture. An exciting opportunity arose for him to secure his own space within a bustling complex housing 19 other hair and beauty establishments. Within this shared space, every business is allocated the same amenities, including a mirror, lighting, chair, sign, shelves, and hair washing sink. The flexibility of customizing this space to align with each individual's business requirements presented a unique opportunity. Expanding on this concept, we delved into creating a distinct brand identity that would not only sync with Christian's physical space, but also extend seamlessly to his website, Instagram, and potential future product line.